Creator of 110+ Games | Consultant to 30+ Companies | T3 Math Model Inventor
My journey began at Playtech in 2008, where I wrote the game design documents for all their slots (80+ slot games) and I learned the craft. In 2011 I became Playtika's first Content Manager, just before their landmark acquisition by Caesars Entertainment and created 30+ games during my tenure and learned to analyze data to give players what they want.
Since 2012, I've consulted for 30+ companies—from industry giants to ambitious startups—delivering measurable results through strategic guidance on data-based game design, mathematics, and gamification. All insights are grounded in 17 years of data on what increases player retention. Creator of the innovative T3 Math Model.
Whether you're launching new slot games, improving retention metrics, or optimizing monetization, I bring proven expertise that delivers measurable results.
Specialties: Data-based game design • Mathematics & PAR sheets • Theme optimization • Meta features • Gamification
Trusted by Hard Rock, Kama Games, Greentube, and 30+ companies since 2012.
Schedule a MeetingThe Playable Demo tool saves weeks of work for each game. You're able to play the math and iterate the math before Dev is ready. Saves money and saves time.
Get on the waiting list for when the Beta expands. Currently in expanded beta with 292+ features.
Unlimited use at $500/month. Save weeks of development time per game.
Join the Waiting ListAre you building your own slot simulator? Learn from someone who's been there.
I built a full-stack Playable Demo with 292+ features over 6 months using AI. Get the best lessons, techniques, and best practices that will save you months of trial and error.
Get Essential LessonsReal results from real clients—proven methodologies that transform struggling games into market leaders.
Small startup running out of money. Showed them how to improve on a shoestring budget. Result: Found financing and grew rapidly. The Wild features that brought this change were such a part of it that they changed their names from "Baba" to "Wild Baba."
The first Sweepstakes casino. Due to budget constraints, I changed only the math (using my T3 Math Model) and economy. Increased their ARPDAU by 43% and Time on Machine by 350%.
Dying social slot game. Helped recreate entire game from scratch, launching to #2 spot in Spanish-speaking markets.